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21 January 2025 | 2 min Read

The Six Best Things About Automated Emails (And Why Spam Is the Worst)

Let’s be honest—no one enjoys spending hours crafting and sending emails manually. That’s why automated emails are one of the best inventions since sliced bread (or, at least, since the “Undo Send” button). When done right, they save time, keep customers engaged, and make your life easier. But, when done wrong… well, hello, spam folder!
  1. They Save You From Email Overload
Imagine sending every single follow-up email by hand. No thanks! Automated emails do the heavy lifting, ensuring your customers get the right messages at the right time—without you having to hit “send” a thousand times a day.
  1. They Keep Customers in the Loop
Ever signed up for something and immediately wondered, “What now?” A good automated email welcomes new customers, confirms orders, or reminds people their free trial is ending—before they forget who you even are.
  1. Personalization Without the Effort
Thanks to automation, you can send personalized emails without actually writing them one by one. “Hey [First Name], here’s something just for you!” feels way more special than a generic “Dear Valued Customer” (a.k.a., “We don’t know your name, but please buy something”).
  1. They Work While You Sleep
You could be binge-watching your favourite show, taking a nap, or on vacation, and automated emails will still be working. It’s like having a super-efficient assistant—minus the coffee breaks.
  1. They Help You Sell More (Without Being Pushy)
A friendly “Hey, you left this in your cart!” email can be the nudge someone needs to complete their purchase. But when you send five of those in a day? That’s how you end up in the dreaded spam folder.
  1. Spam Emails Ruin Everything
Automated emails are great—when they’re done right. But spammy, irrelevant, or overly frequent messages? That’s how you get ignored, unsubscribed, or worse… reported. So, use automated emails wisely. Because nobody likes spam (except maybe… very confused sandwich lovers).

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